I am both a businesswoman and a musician. My mission is to use my 20+ years of experience in the industry to help musicians and musical institutions to cut through the noise, while they focus on what they do best: making music. 

I studied cello and piano at the Royal College of Music, London and then at the Robert Schumann Hochschule, Düsseldorf, and worked as a chamber musician and orchestral cellist in London and Germany. Since then I’ve held a broad variety of management roles at organisations across the industry, including the BBC Proms, Universal Music, Decca Classics, IMG Artists, BBC Classical Music TV and Avex Classics International. 

Unusually, I also spent some years in the Travel Industry as Tours Director for an SME and I have an MBA (Global) from Manchester Business School. I’m also a bit of a sailing fanatic – I find being a racing skipper teaches important lessons about teamwork!

I operate in a down-to-earth and open-minded way. We will take your music and get it out into the world, without compromising any of its integrity. 

Do get in touch for an initial chat! 

ama music founder: Kate Sawbridge